The 3 Rules To Maximizing Profits From Banner Ads!
Placing those ads on your site are designed to do just one thing , make you and the advertiser money . No it is not rocket science but there is a science to doing it right .
There are 3 simple rules to follow and you will convert those ads in to the revenue you intended them to be when you decided to place them in the first place .
Don not sell Viagra to pregnant women ! Basically what this means is that each page on your site probably offers some thing different than all the other pages on your site , other wise you would have terrible redundancy on your site and that would be bad , but that is for another discussion . lets say you have a site offers travel services , and this particular page is about a certain destination that you offer . Then your ads should fit the page , an offer such as " Home Loans " , or "Grocery Coupons " would be what is know as " Shot gun Marketing " , which basically means that you are just firing an ad at there and praying that some one who sees it will be interested . This click and buy ratio will prove to be VERY disappointing . A proper ad such as " discount air tickets " , or " Travel Insurance " will produce a much higher , click and buy ratio , this is what is referred to as " Target Marketing " . Remember , the internet is a spontaneous buying medium , so when the visitor is on that particular page , this is when the interest in this particular subject is at its peak ! They are already thinking travel , you are offering them the " Up sell " , meaning you not changing the visitors train of thought , your offer is just blending in .
Put the steak in the middle , and leave the salad on the side ! Where do you place you banner ? On the side ? At the bottom of the page ? Somewhere between the " I am offering this for free " and " look at my fancy graphics " area of the page ? Obviously the most profitable place to set the banner is on the top of the page , and is highly recommended if that space is available ! Most of the time website owners have reserved that spot for they are own offers and the like . The second best place on a page is just before your start the page content . An animated 60×468 banner should be centered and placed just before you begin your page content . Remember these banners are what pay you money to keep your site going , and if all goes right , some change in your pocket . Move other items on your site to the side and make room for those banners. Banners placed inside the test of the page content ( not at the end ) would be the third option .
I do not read the fine print , do you ? What size banners do you use ? DO NOT waste your time placing small banners on your site ( unless they are for banner exchange partners ) ! Small banners are a waste of space , first of all , how much information can the seller fit in to such a small area ? How noticeable will it be to your site visitor ? If you are trying to sell some thing , then SELL IT ! Ad size should be 468 . 60 or larger , and centered on the page , this ad WILL NOT be missed by the roving eye of your potential buyer . Although they may have not elected to click on it , odds are they certainly did not miss it , because it was big enough to at least catch they are eye .
Finding the right advertiser , who pays the right commission , and who is offering the right product for a particular page on your site , will require a bit more work than the standard " snatch and add " type of banner farming , but the rewards will be much greater and prove to be well worth it in the long run . Remember this , " anything worth having , is worth working for , and money is worth having . "
Written By : Scott Seiter
Translator By : Parastoo Baghernejad