News


THE COCA-COLA COMPANY – ASIA PACIFIC
AWARDED ADVERTISER OF THE YEAR AT SPIKES ASIA

2 September 2014 – The Spikes Asia Festival of Creativity, has today announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company – Asia Pacific.

“Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,” says Terry Savage, Chairman of Lions Festivals.

The Advertiser of the Year award is presented during the much anticipated Spikes Asia Awards Ceremony, which sees all of the winners announced and honoured and draws the Festival to a close. The Coca-Cola Company’s Peter Schelstraete, Group Marketing Director, Asia Pacific Group, will be present to accept the award, about which he says, “Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just the heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honored. The award goes to everyone who carries Coca-Cola in their hearts.”

The Coca-Cola Company has consistently created significant creative campaigns in the Asia Pacific region with notable pieces including ‘Happiness from the Skies’ which saw a fleet of remote-controlled drones delivering care packages, courtesy of Coca-Cola and the nonprofit organization Singapore Kindness Movement, to construction workers working away from home. In Australia, ‘Share a Coke’ was launched to get Australians talking about ‘Coke’ again and saw thirsty fans clamoring to find their names on bottles of Coca-Cola, Diet Coke and Coke Zero; the campaign went on to win three awards at Cannes Lions and was successfully replicated across the world. This year, Coca-Cola’s innovative FIFA World Cup campaign across Asia Pacific saw Indonesia, Japan, China, Korea, Myanmar and India deliver creative and highly engaging content on social media – one of the highlights was ‘Twitter-Coca-Cola live broadcasting’ from Jakarta.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where they operate.

Spikes Asia takes place from 23-26 September in Singapore. The Festival includes 4-days of inspiring content and learning programmes, whilst the awards offer the chance to see the best of the region’s creativity. Anyone wishing to attend can find out further details and register at www.spikes.asia.

 


SPIKES ASIA FOSTERS UP AND COMING TALENT THROUGH YOUNG SPIKES AND STUDENT COMPETITIONS

26 August 2014 – Spikes Asia once again offers young professionals and students the opportunity to make their mark within the industry. Entrants from across the region will compete in the Young Spikes Integrated competition, sponsored by JWT, Young Spikes Media competition and, launching this year, the Young Spikes Digital Competition, while students throughout Asia Pacific can kick-start their careers in the Student Creative Award for Print, sponsored by Y&R.

The Young Spikes Integrated Competition, sponsored by JWT
Challenging participants from advertising and communication organisations to create an integrated campaign in response to a brief set by a charity or non-profit organisation, the Young Spikes Integrated competition brings teams of two in front of a panel of experts to present their campaigns. Speaking on the competition, Lo Sheung Yan, Chairman of the JWT Asia Pacific and Worldwide Creative Councils said, “We are excited to continue our partnership with Spikes for this competition, which aims to cultivate young talent in the region. JWT celebrates its 150th anniversary this year, and the pioneering spirit of the Young Spikes contestants, who will go on to play a key role in shaping the future of the ad industry, is perfectly in line with our own history and heritage.”

The Young Spikes Media Competition
Teams of two media specialists will compete in the Young Spikes Media competition to develop an innovative media strategy in just 48 hours. Participants aged 28 years and under, from media agencies or media owners, will respond to a brief presented by a charity or non-profit organisation. The name, objectives, strategies and target audience will be released to the competitors on Tuesday 23 September.

*New* The Young Spikes Digital Competition
Launching in 2014, with a focus on integrated social media campaigns, the Young Spikes Digital competition requires entrants to use social media as a platform to solve a client problem in a creative way. In pairs, competitors must present their creative insight, solutions and explanations of how the technology can solve the communication problem.

The Young Spikes Competitions will each be judged by their own juries with the winners being announced and presented with their trophies at the awards ceremony taking place on 26 September in Singapore. Each winner will receive a complimentary delegate pass to the 2015 festival.

The Student Creative Award for Print, sponsored by Y&R
Students participating in this year’s Student Creative Award for Print faced a brief from The Sovereign Art Foundation, a charity based in Hong Kong and relaunching in Singapore. The challenge, to create a print ad which will direct viewers to the website for further information, allows students to showcase and gain recognition for their talent as well as a chance to win a pass to Spikes Asia 2014. Speaking on the sponsorship, President of Y&R Asia, Matthew Godfrey commented, "We are excited to embark on this partnership and sponsor the Young Spikes competition, discovering the region’s young talent. It’s been a great few years for Y&R’s own young talent initiatives in Asia, with Young Lions wins for Australia and China at Cannes plus the Chimera Challenge; our 300-strong Zed Academy programme as well as our very successful Future Sparks competition. We are pleased to be supporting the bright talents who are the future of advertising in Asia.”

Further learning opportunities are available throughout the Spikes Asia festival, taking place at Suntec in Singapore from 23-26 September, through various academies and training programmes. More information and registration details can be found online at www.spikes.asia.

ROSPACE INDUSTRY SUPPORTS UAE'S INDUSTRIALIZATION PROCESS
International delegates representing various sectors of the Aerospace industry will
gather in Dubai during the Aerospace Supply Chain Summit in December 2014 to discuss
its global supply chain aspects which is an important exercise to ensure their future
growth. This two days event is hosted by Dubai World Central (DWC) in association with
Arabian Reach FZ LLC.
This summit will bring together the stake holders representing global OEMs and suppliers
to explore opportunities in the DWC and will reinforce UAE's vision for industrialization.
The participants will discuss how to build and maintain success partnerships to overcome
the challenges and risks associated with entering new markets from a supplier's perspective.
Leaders responsible for driving industrialization in non-traditional aerospace economies
will have the chance to highlight the impact of international joint ventures in the emerging
aviation markets. The concept of developing a globalized supply chain will be a key focus at the summit.
The summit is strategically positioned as organizations operating within the UAE's aerospace
sector are becoming increasingly focused on attracting local and international suppliers to
explore business opportunities in the region.
According to Raj Menon, General Manager of Arabian Reach FZE LLC, “This summit will reinforce
long term success within the global aerospace manufacturing sector that is highly dependent
on a world class integrated supply chain cycle, starting from research, development, manufacturing
and reaching the end users.”
Coming at an opportune time as Dubai World Central gears up to be the undisputed aerospace hub,
The Aerospace Supply Chain Summit is aimed at welcoming aviation supply chain companies to operate
from Dubai and to service Europe, Africa, Middle East, Far East and Indian Subcontinent.

About Dubai World Central (DWC)
A strategic initiative of the Dubai Government that continues to open new possibilities in the
global aviation industry. The Aviation District, in particular, attracts major industry players
from all over the world in line with DWC's master-plan as the first purpose-built Aerotropolis,
which significantly optimizes the business potential of all aviation services particularly it
brings together world-class expertise and leading-edge technology to offer best-in-class MRO
(Maintenance, Repair and Overhaul) services. This aviation district will provide excellent
support for general aviation, aircraft manufacturing component fabrication, MROs, helicopter
modification & maintenance, training and other related aviation businesses will be held at the DWC
About Arabian Reach FZ LLC
Arabian Reach FZ LLC, a progressive events organizing and management company established in 2009.
Hq in Dubai and having networking offices across the Middle East, specialized in organizing aerospace,
airports, cargo, education and other trade events in the region.

 

 

SPIKES ASIA ANNOUNCES FINAL JURY MEMBERS
BRANDED CONTENT & ENTERTAINMENT
CRAFT
DIGITAL & MOBILE
DIRECT AND PROMO & ACTIVATION
HEALTHCARE
INNOVATION
INTEGRATED

7 August 2014 – The Spikes Asia Festival of Creativity has announced the final names that will form the Branded Content & Entertainment, Digital & Mobile, Direct and Promo & Activation, Healthcare, Innovation and Integrated juries for the 2014 awards.

BRANDED CONTENT & ENTERTAINMENT JURY
Connie Lo, Chief Creative Officer - Southern China, Leo Burnett, Hong Kong – Jury President
Chee Keong Tan, Executive Creative Director, BBDO Proximity, Malaysia
Jeremy Heng, Director, Strategy & Content, Havas Media, Singapore
Mike Jackson, Managing Director, MEC Access, APAC, MEC, Asia Pacific
Qanta Shimizu, Chief Technology Officer / Founder, PARTY, Japan
Scott Lambert, Creative Director, Innocean, Australia
Shivani Raina Ghosh, AVP, Client Servicing, Colors, Viacom18, India
Sirena Liu, Founder/President, Filmworks China Entertainment Marketing, China

CRAFT JURY
Haydn Evans, Founder & Executive Producer, Six Toes, Singapore – Jury President
Chandini Rajaratnam, Vice President, Chief Creative Officer, JWT, Sri Lanka
Eddie Wong, Chief Creative Director, Innocean Worldwide, China
James Moore, Managing Director & Executive Producer, Flying Fish, New Zealand
Lien Dang, Executive Producer, Echo Production, Vietnam
Lizzy Nash, Company Partner/Executive Producer, The Feds, Australia
Wuthisak Anarnkaporn, Film Director, Factory01, Thailand

DIGITAL & MOBILE JURY
Jean Lin, Global Chief Executive Officer, Isobar, Global – Jury President
Aaron Lau, President & Chief Executive Officer, Greater China, Cheil Worldwide, China
Ben Cooper, Group Innovations Director, M&C Saatchi, Australia
Eugene Demata, Executive Creative Director, DDB Di9it/DM9JaymeSyfu, The Philippines
Kaoru Sugano, Creative Director/Creative Technologist, Dentsu, Japan
Ki Young Kim, Senior Creative Director, Innocean, South Korea
Paul Soon, Chief Executive Officer, XM Asia Pacific, Singapore
Vicky Hui-Ying Lee, Senior Creative Director, Medialand Digital Strategy, Taiwan

DIRECT AND PROMO & ACTIVATION JURY
Josy Paul, Chairman & Chief Creative Officer, BBDO, India – Jury President
Andy Chan, Executive Creative Director, FCB Shanghai, China
Chow Kok Keong, Creative Director, Dentsu Utama, Malaysia
Fumitaka Takano, Creative Director, ADK Tokyo, Japan
Iggy Rodriguez, Creative Group Head, Leo Burnett, Australia
Jaesan Kim, Executive Creative Director, Cheil Worldwide, South Korea
Megan Clark, Founder/ Managing Director, Copper Brand Experiences, New Zealand
Riley Peter, Head of APAC, Creative Shop, Facebook Singapore, Asia Pacific

*NEW* HEALTHCARE JURY
June Laffey, Executive Creative Director, McCann Health, Australia – Jury President
Ali Shabaz, Chief Creative Officer, Grey Worldgroup, Singapore
Joey David Tiempo, Creative Director, TBWA\Santiago Mangada Puno, The Philippines
Mayuko Kamo, Senior Creative Director, Dentsu, Japan
Pierre Loo, Regional Professional Director – Creative, Red Fuse, Hong Kong
Scott Smith, Creative Director, DDB Remedy, Australia
Vineet Vijayraj Thapar, SVP, Creative, Digitas Health LifeBrands, India/UK

*NEW* INNOVATION JURY
Emad Tahtouh, Director of Applied Technology, Finch, Australia – Jury President
Eugene Cheong, Chief Creative Officer, Asia Pacific & Singapore, Ogilvy & Mather Asia Pacific, Asia Pacific
James Hurman, Principal, Previously Unavailable, New Zealand
Koichi Yamamoto, Senior Planning Director, Dentsu, Japan
Kristian Barnes, Chief Executive Officer Asia Pacific, Vizeum, Asia Pacific
Nicholas Ye, Chief Executive Officer, The Secret Little Agency, Singapore
Oliver Palmer, Head of Innovation, Tigerspike, Singapore

INTEGRATED JURY
Andy Greenaway, Chief Creative Officer, APAC, SapientNitro, Asia Pacific – Jury President
Ben Cooper, Group Innovations Director, M&C Saatchi, Australia
Connie Lo, Chief Creative Officer - Southern China, Leo Burnett, Hong Kong
David Brain, Chief Executive Officer, APAC/MENA, Edelman, Asia Pacific
Jean Lim, Global Chief Executive Officer, Isobar, Global
Lana Roulhac, Design Director, Siegel+Gale, China/UK
Mark Patterson, Chief Executive Officer, Asia Pacific & Chairman, China, GroupM, Asia Pacific

Commenting on the juries, Terry Savage, Chairman of Lions Festivals, says, “This completes an exceptional line-up of talent, all of whom are passionate, forward-thinkers within their fields. Collectively they will be responsible for selecting the most creative and ground-breaking work to come out of the region and we are delighted that such an esteemed group will be awarding the Spikes trophies.”

Spikes Asia is accepting entries until Friday 8 August. Anybody who wishes to enter can do so at www.spikes.asia, where further information on the categories, rules and fees can also be found. The Festival takes place from 23-26 September in Singapore and culminates in the much anticipated Awards Ceremony where the 2014 winners are revealed and celebrated.