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SPIKES ASIA RECEIVES RECORD ENTRIES

JURIES SET TO JUDGE 4,984 PIECES OF WORK
INNOVATION SHORTLIST RELEASED

17 September 2014 – The Spikes Asia Festival of Creativity, which takes place next week in Singapore, has announced that 4,984 entries have been received into the 2014 awards.

“The entries received into Spikes Asia always act as a good indication of regional industry trends and the direction it’s heading in, which is why it’s interesting to see that the categories showing the strongest growth are Digital, which has seen entries rise by 68%, and Mobile, where entries have grown by 48%. On a country level, it’s fantastic that Sri Lanka has almost doubled its entries, whilst Malaysia, Pakistan and Chinese Taipei have also seen substantial increases. It’s going to be an exciting few days as we start to see the best in APAC’s creative communications rising to the top,” says Terry Savage, Chairman, Lions Festivals.

The following number of entries have been received in each category: Branded Content & Entertainment (187), Creative Effectiveness (31), Design (332), Digital (461), Direct (329), Film (397), Film Craft (258), Healthcare (173), Innovation (63), Integrated (59), Media (422), Mobile (186), Outdoor (605), PR (247), Print (379), Print & Poster Craft (306), Promo & Activation (434), Radio (115).

Ahead of the Festival, the Innovation jury, led by Emad Tahtouh, Director of Applied Technology at FINCH, have completed a preliminary round of judging to arrive at a shortlist of entries, each of which will be presented live to the jury at the Festival. Commenting on the category, Emad said, “Asia is at the heart of technology. Its manufacturing, creative invention and innovation processes cannot be matched by any other region. It is relied upon more than any other region in the world, and is at the centre of all things tech.” Ten entries have been shortlisted, with Australia having the most shortlisted, closely followed by Japan and the Philippines. Live judging takes place on Wednesday 24 September and is open to all delegates, who will be able to witness first-hand the region’s latest innovations and technologies.

In total, 90 jury members will meet in Singapore to judge entries from across Asia Pacific and decide which are groundbreaking enough to take home a trophy. Alongside the awards, the four-day Festival, filled with non-stop content, networking and learning, is set to recharge and inspire delegates, whilst particular focus is put on nurturing talent through the Young Spikes competitions and academies. The Awards Ceremony, where the 2014 winners are revealed, will bring Spikes Asia 2014 to a close, with celebrations continuing into the night at the official After Party.

Spikes Asia takes place from 23 – 26 September at Suntec, Singapore. There is still time to register for a pass and further details, along with full schedules and information, can be found at www.spikes.asia.




09 September 2014 – This year, Spikes Asia sees the launch of two new bespoke training opportunities for young professionals in the Asia Pacific region. Both the Young Craft Academy and the Young Digital Academy will enhance an existing programme of tailored learning, bringing the total number of academies to six.

The academies include exclusive seminar sessions and tutorials and offer talented young professionals an opportunity to learn from some of the most inspiring and experienced figures in the industry. Attendees from the 2013 academies commented that the programme was "Relevant and significant in the local industry and advertising landscape" (Creative Academy) and that "As this is a festival of creativity, I am indeed inspired by all the amazing works out there. It gives me a holistic and broader perspective to get motivated, passionate and think out of the box" (Young Marketers).

The Young Creative Academy, sponsored for the sixth year by Cheil Worldwide, is open to 15 students in tertiary education studying advertising, marketing and communications. This year, David Tan, a lecturer in Singapore Polytechnic Design School will mentor the selected group and lead a tailored programme, including dedicated tutorials from prestigious industry figures such as creative and agency heads. The students will also participate in the Spikes Asia main events and enjoy the networking opportunities, getting an exceptional first-hand insight into the industry.

The Young Marketers Academy also sees continued sponsorship from Dentsu Aegis Network, with Dick van Motman, chairman and CEO of Dentsu Aegis Network, Southeast Asia saying: “We are proud to be sponsoring this academy for a second year in a row. Today’s Young Marketers are the future of the industry and programs like these provide an absolutely transformational experience for these young leaders. The fact that we have not just continued our sponsorship at Spikes Asia, but also decided to expand on this by attaching our name to the Young Marketers Academy at the Cannes Lions festival this year, shows that Dentsu Aegis Network is now globally fully committed to nurturing young talent.”

Introduced last year, the Young Account Executive Academy, designed specifically for young agency account executives, aims to foster a bravery culture, inspire idea development and develop successful pitching skills. Speaking on their recurring support of this academy, Charles Cadell, President, McCann Worldgroup Asia Pacific said, "We're proud of our ongoing sponsorship of the Young Account Executive Academy at Spikes Asia; nurturing and growing talent is critical to the success of business today. As our business evolves, it's important talent is able to adapt to the changing environment and grow into challenging new roles. The Young Account Executive Academy provides the region's young stars an incredible learning journey."

Sunita Rajan, EVP Advertising Sales, Asia & Australia of BBC Worldwide, talking about their support for the Young Media Academy commented that the, “Young Spikes Academy programme offers young marketing and media professionals the chance to be part of a life-changing educational experience during the Festival. In support of talent & training in the media industry and continuing BBC Advertising's culture of Learning & Development, BBC Advertising is proud to be sponsoring for the first time The Young Spikes Media Academy. We look forward to meeting the participants during this exciting opportunity.”

Upon taking up sponsorship of the Young Craft Academy, Rupen Desai, Regional President of Lowe Asia Pacific, remarked that, “The young talent in our business is not our future, it’s our present. And preserving and building craft skills is important. Our Mentors are most excited to be part of the Spikes Young Craft Academy, and Lowe Asia Pacific along with Lowe Profero is most happy to support it. It’s a unique opportunity for today’s most respected creatives, and tomorrow’s brightest stars to meet, learn and share what’s great about our business and its magic.”

The new Digital Academy is sponsored by Ogilvy & Mather. Reflecting the trend of social media integrating with everyday life, Paul Heath, Chairman, Ogilvy & Mather Asia Pacific, said “We are delighted to be partnering with Hyper Island to make the Spikes Young Digital Academy a reality. As Ogilvy showcases best practice in digital and mobile, we also look to mentor young talent, to ensure the next generation of innovative thinkers. The Young Digital Academy provides a rich understanding of the digital creative process and fundamental training in this area, empowering participants with the confidence and tools to take their work to the next level.”

Academy places are limited, email This email address is being protected from spambots. You need JavaScript enabled to view it. to apply or for more information. Spikes Asia, runs from 23-26 September in Suntec City, Singapore and has an extensive programme of seminars, forums and tech talks running throughout the festival alongside an exhibition of all shortlisted work and various networking events. Full programme details and registration details can be found online at www.spikes.asia.


Al Araby Al Jadeed...A new Arabic Daily – from 02-09-2014


Al Araby Al Jadeed has launched a new daily Arabic newspaper
to be distributed in markets around the world.

The UK-based newspaper launched on September 2, 2014 and will
remain true to Al Araby Al Jadeed’s commitment to impartial,
professional and honest reporting.
The newspaper also unashamedly supports the struggle of Arab
citizens for freedom and dignity and will stand by them as they
aim to achieve their aspirations of justice and democracy.

Our editorial team firmly believes in the importance of diversity
and pluralism and the newspaper will be a platform for a wide
range of views and opinions; allowing for freedom of expression
and intellectual development. It will do its utmost to provide
in-depth, engaging and professional coverage in politics,
culture, economy, arts, society and sport at regional Arab
and international levels.

Al Araby Al Jadeed newspaper is published by Fadaat Media Ltd,
a UK company with interests in media and social media production
and management.

On 30 March 2014, Al Araby Al Jadeed launched www.alaraby.co.uk,
aiming to provide Arab audiences with credible and independent
news coverage, and has developed a rapidly growing readership
with millions of visitors per month and a large twitter following.

The Al Araby Al Jadeed daily newspaper will be available in local
newsagents, shops and supermarkets across the United Kingdom,
and selected outlets in Europe and the UAE.


THE COCA-COLA COMPANY – ASIA PACIFIC
AWARDED ADVERTISER OF THE YEAR AT SPIKES ASIA

2 September 2014 – The Spikes Asia Festival of Creativity, has today announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company – Asia Pacific.

“Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,” says Terry Savage, Chairman of Lions Festivals.

The Advertiser of the Year award is presented during the much anticipated Spikes Asia Awards Ceremony, which sees all of the winners announced and honoured and draws the Festival to a close. The Coca-Cola Company’s Peter Schelstraete, Group Marketing Director, Asia Pacific Group, will be present to accept the award, about which he says, “Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just the heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honored. The award goes to everyone who carries Coca-Cola in their hearts.”

The Coca-Cola Company has consistently created significant creative campaigns in the Asia Pacific region with notable pieces including ‘Happiness from the Skies’ which saw a fleet of remote-controlled drones delivering care packages, courtesy of Coca-Cola and the nonprofit organization Singapore Kindness Movement, to construction workers working away from home. In Australia, ‘Share a Coke’ was launched to get Australians talking about ‘Coke’ again and saw thirsty fans clamoring to find their names on bottles of Coca-Cola, Diet Coke and Coke Zero; the campaign went on to win three awards at Cannes Lions and was successfully replicated across the world. This year, Coca-Cola’s innovative FIFA World Cup campaign across Asia Pacific saw Indonesia, Japan, China, Korea, Myanmar and India deliver creative and highly engaging content on social media – one of the highlights was ‘Twitter-Coca-Cola live broadcasting’ from Jakarta.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where they operate.

Spikes Asia takes place from 23-26 September in Singapore. The Festival includes 4-days of inspiring content and learning programmes, whilst the awards offer the chance to see the best of the region’s creativity. Anyone wishing to attend can find out further details and register at www.spikes.asia.